Pantham is the studio practice of Sarmishta Pantham, experience designer and art director working at the intersection of digital design, handcraft and culture.
Sarmishta’s core interest lies in celebrating culture and its complexity through visual language and experiential metaphors, playing with ritual and the hyper-particular in human nature.
Over the last 15 years, Sarmishta has worn the hats of an Apparel Designer, Pattern Designer, Brand Designer, Strategist, Researcher, User Experience Designer, even Food Entrepreneur, for brands like Levi's, eBay, Toyota, Blinkist and Marley Spoon in India, the United States and Berlin– nurturing her love for making, while gaining rich experience in translating business strategy into successful creative concepts. Originally trained in fashion design, followed by graphic design and then user experience design, Sarmishta’s work takes a trans-disciplinary approach that puts the essence above all; going beyond any specific genre to find whatever object, environment, or experience most effectively and appropriately addresses the audience.
Over the years, Sarmishta has built up a roster of talented individuals that she collaborates with including researchers, specialist designers and photographers to bring out the best of projects.
Alongside her design practice, Sarmishta also runs Handful – a playground for exploring food as a medium of expression, a cultural and political catalyst and at other times can be found researching traditional Indian delicacies for her pop-up dinner series, Indian Standard Time.
Services
User Experience Design
User Research
Trend Research
Creative Direction
Brand Strategy & Design
Visual Identity
Packaging Design
Photography
Set Design
Styling
Formats
Consultancy
Workshops
Lectures
Events
recognition
Art Center Design-Based Learning Scholarship, Pasadena, USA
Design Based Learning Training at the Summer Institute for Teachers, 2013.
PRINT Magazine's 20 under 30
‘20 UNDER 30’, PRINT Magazine’s New Visual Artists, 2011.
Vail Jazz Festival
Artist of the Year, 2011.
Open: Output Award
P_NG featured in Output 13, 2010.
Open: Output
Top 100 portfolios, 2010.
National Institute of Fashion Technology
Best Ramp Appeal Award for the theatre costume collection "The Troupe", 2004.
SPEAKING
Compass Salon, Hidden Treasures Edition • 2019
"Bring to a Simmer”
Product Crunch, FutureFood Edition • 2019
"Designing for the Intangible– at scale”
Bumble Bizz Backstage, Marley Spoon • 2019
Invited to speak as part of their exclusive series showcasing the faces behind entrepreneurship.
Creative Mornings, Berlin • 2018
"Bring to a Simmer”
Typo Berlin • 2018
Invited to speak as part of Talent Talks.
North Carolina State University, Raleigh • 2010
Invited to speak as part of a panel at the symposium ‘The Rhetoric of Authenticity’
